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今年(2014)高雄最大產業盛會「2014年台灣國際遊艇展」,(11)日圓滿閉幕,總計吸引2,000名國外買主來台觀展,國內業者及民眾總計超過7萬人次進場,現場成交32艘遊艇,創造10億新台幣商機。良好印象為您獨家直擊頂級遊艇內部大公開!

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根據台灣外貿協會表示,台灣國際遊艇展是國內首度辦理遊艇產業專業展,成果斐然,無論在買主數量、採購數量、參觀人潮、推廣遊艇文化等方面,均有非常亮眼的表現,許多受邀來台的國際買家對主辦單位的細緻規劃、用心安排感到十分驚艷。

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遊艇展國外買主主要來自中國大陸、美國、日本、香港、英國、新加坡、加拿大、德國、菲律賓、韓國等國,以洲別來看,亞洲買主最多(64%),其次為北美洲(佔15%)及歐洲(13%),重量級買主包含全球最大遊艇製造集團BRUNSWICK集團旗下的SEA RAY BOATS、美國知名快艇製造商MALIBU、西班牙老字號船廠RODMAN POLYSHIPS、英國ISARA Yachts,以及日本SuzukiYamahaToyota等。

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本次展覽帶動遊艇業接單熱潮,嘉鴻、嘉信、宏海、南海、哥倫、興航、大洋、強生等船廠均收到訂單,現場售出32艘各式遊艇、帆船,成交金額達新台幣10億元,後續預計還有30艘遊艇的訂單,商機可望上看新台幣42億元。參展廠商嘉信遊艇表示,本次展覽人潮超乎預期,現場也已有3艘遊艇在洽談中。宏海遊艇亦表示,許多買主相當重視後續維修進行,因此希望透過遊艇展,也可進一步帶動遊艇周邊包含碼頭、維修產業的興起。

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現場已售出32艘遊艇、帆船等,成交金額新台幣10億元,後續預計還有30艘遊艇的訂單,商機可望上看新台幣42億元。

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據外貿協會統計,「台灣國際遊艇展」展出三日已累積45千名國內民眾進場參觀,還有來自中國、美國、日本、香港與新加坡等超過2,000名的國外專業買主。場內買氣熱絡,包括嘉鴻、嘉信、宏海、南海、哥倫、興航、大洋、強生等船廠均已現場收到訂單。瑞典船廠Delta表示,透過參加此次的遊艇展,有利拓展台灣遊艇市場,目前亦有多張訂單進行洽談中。

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雖說此次活動尚算成功但仍有部分需要再改進與大型國際展覽經驗來比較、台灣仍明顯不足現場人員的遊艇知識訓練缺乏讓許多買家無從入手雖然外國買家以紐澳居多歐洲因歐債危機買而減少現場訂單半數以上來自於國內買家相較於與台灣人口數量相當的澳洲、目前登記有一百萬艘遊艇,台灣遊艇市場仍有非常大的發展空間,這次遊艇展中有很多國內買家從中小型遊艇入門款,未來可望升級到大型遊艇市場。

 

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而買下全場最大遊艇、造價3.3億元的日本買主平湯芳裕亦現身亮相,他表示台灣遊艇製造技術精良,已購入第3艘台製遊艇,此行觀展對於高雄民眾的熱情印象深刻;義大利遊艇公會副理事長ANDREA RAZETO表示,對於台灣首屆辦理遊艇展即能一次到位,相當佩服,現場國外買主亦稱讚台灣國際遊艇展規畫完善、服務貼心,是亞洲最有品質的遊艇展。

 

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 南館內陳列各式遊艇中,最吸睛的就是嘉鴻集團所打造的「RP110」,該船號稱頂級海上別墅,以110呎最長船身傲視全場,船艙寬達135坪的休閒娛樂空間,包含豪華主臥室、起居室及戶外三溫暖,據廠商透漏該遊艇已有日本買主下單。巨星造船的「諾瓦帝號」,以義大利歐風設計廣受買家喜愛,連旅遊節目瘋台灣都曾登艇拍攝。此外還有宏海遊艇的「HUNT打獵號」,流線外型配上內部台灣柚木地板,舒適度百分百,廠商私下表示昨日已有四組客人接洽預定。

 

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Today's grand opening of the Taiwan International Boat Show stands as a crowning moment for Taiwan's six-decade old yacht-making industry. Over the next four days, 168 shipyards and suppliers will use 861 booths at the Kaohsiung Exhibition Center (KEC) to display the finest in luxury yachts, peripherals, components and equipment.

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The May 8th to 11th show, that joins more than 60 magnificent yachts, is organized by the Bureau of Foreign Trade and Kaohsiung City Government, implemented by Taiwan External Trade Development Council (TAITRA) and held under the auspices of Taiwan Yacht Industry Association(TYIA).

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Indoor yacht show joins 168 exhibitors & 60 luxury yachts

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Thousands of visitors are expected to visit this grand show that features 168 foreign and domestic exhibitors. There are vessels and gear of every shape and size including 40 yachts, sailboats and power-driven boats up assembled in the column-free North Halls. The show extends to the outside pier to showcase 20 luxury yachts on the water, providing more space for displays and a splendid harbor side spectacle for visitors.

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The largest yacht at the show is the RP110 model designed by Horizon Yachts, the fifth-largest custom luxury yacht builder in the world which is also a winner of the 2014 Taiwan Excellence Awards. The RP110 features nearly 450 sqm of leisure space and is a virtual villa on the sea.

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Meanwhile, Kha Shing Enterprises presents its latest Monte Fino CAT 45 Sports Fish model, with ample space for fishing and recreation that's specially designed for fishing fans or taking buddies on fishing voyages. Also showcased is the uGreen 45 Hybrid, the first hybrid electric yacht in Taiwan designed by Bluewater Yacht Builders.

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Other exhibitors include Asia Harbor, Nova Marine, Grand Harbour, Johnson and President. Taiwan's yacht-making industry has won global acclaim over the past six decades, and Taiwan exhibitors eagerly anticipate this first genuine exhibition of yachts in their own country that will win heightened profile for the island's rapidly expanding yacht-building sector.

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Foreign flags raised on the mast

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This maiden Taiwan marine show has attracted exhibitors from oversea yacht-building and peripheral industries, including the German-based Hanse Yachts, Sweden-based Delta Powerboats and 36 suppliers from Australia, the U.S., New Zealand, the UK, Italy, Singapore, Hong Kong, China and Indonesia.

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Suppliers from Australia, the U.S. and China are attending the show as part of official delegations, and the Australian pavilion will include 15 suppliers of parts and components, organized by the Australian International Marine Export Group (AIMEX). According to the president of AIMEX, Australian suppliers regard Taiwan's yacht-making capacity very highly, and are confident that the boat show will draw Asian buyers to consolidate Taiwan yacht manufacturers on a global level.

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30,000 buyers, industry players & local visitors pack the venue

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Taiwan yacht builders have returned from all over the world for this first boat show that's packed with prestigious international guests. Over one thousand international guests have already registered online or accepted invitations to visit the show. Since the show venue is near the heart of Taiwan's cluster of yacht and marine related manufacturers, buyers can personally checkout nearby shipyards that can be reached in a 30 minute drive.

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Taiwan yacht parts and components suppliers have also attracted the interest of many international shipbuilding companies. Procurement personnel from shipbuilders are here from key players including Sea Ray Boats under the world's largest yacht-making group Brunswick Corporation, renowned U.S. yacht-builder Malibu Boats, French manufacturer of luxury yachts the Beneteau Group and Spanish shipyard Rodman Polyship.

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In addition to overseas visitors, the Boat Show has also attracted visitor registration of executives from over 500 well-known companies in Taiwan. Through the ibon kiosks at 7-Eleven convenience stores, over 10,000 tickets were pre-sold before the show opened. It is estimated the number of visitors at the four-day show will reach 30,000.

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責任編輯: Michelle

: Roger(Hong Kong)

   Bianco (Hong Kong)

   jacky(Taipei)

攝影: jacky(Taipei)

    Bianco (Hong Kong)

 

 

※良好印象免責聲明※

 

【本圖片是良好印象實地採訪拍攝】

 

 

採訪協力:Taiwan External Trade Development Council, TAITRA中華民國對外貿易發展協會、台灣區遊艇工業同業公會 

 

文章採訪: 2014 Kaohsiung 高雄

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