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根據全球最有影響力的ILTM(國際奢華旅遊博覽會)對未來豪華旅遊恢復趨勢率先調查預測,超過一半的受訪者樂觀認為將在一年內重新恢復既定的旅遊行程,其中“短程豪華汽車旅行“,“私人別墅”最受歡迎,而“綠色旅行”概念將成為主流.

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由於目前世界許多地區還在限制旅遊中,ILTM調查的主要目的是瞭解富裕群消費者計劃在何時,在哪裡重新開始旅行的早期趨勢.”ILTM每年接觸豪華旅遊界最有影響力的一群人,我們以他們的觀點,來確定在2020年剩下的時間裡,豪華旅行的世界將會如何重啟和開始運行.”ILTM主席Alison Gilmore表示.

 

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從亞太地區、歐洲、北美、拉丁美洲、中東、俄羅斯和非洲的1000多個私人旅行規劃者、個人和機構的抽樣中,出現了以下的趨勢:  自COVID-19爆發以來,三分之二(64%)被調查者表示,他們已經從客戶那裡接受了旅行的預訂,其中超過 50% 的訂單將於 2020 年 12 月之前進行,而在已經預訂的航空旅行中,39% 是國內旅行,27% 是國際長途旅行.

 

 

短程汽車豪華旅行

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有59%的個人旅行顧問表示,他們的顧客希望將”豪華汽車旅行”作為他們在疫情後第一次度假的首選,這表示國內豪華旅遊在休閒旅行重啟的優先方向.美國皇家旅遊的布蘭妮·馬格納評論道,”我的客戶總是詢問什麼地區是開放的,什麼是安全的——他們渴望儘快到哪裡去.我的許多客戶都在國內飛行,但也以駕車探索自己的國家.吉爾摩補充道,”這些第一次旅行將更接近家庭旅遊,同時研究也顯示出他們對私人別墅的偏好.”

 

 

別墅為目的地首選

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對於希望與家人共度第一個閒暇時光的高端旅行者來說,避免冒不必要的健康風險是關鍵。超過一半的人已經預訂了家庭旅行,在旅行場合中探視親戚和舉辦家庭慶祝活動. 跟往常不同的轉變是近73%的人計劃旅行目的地離家更近一些.超過一半(57%)的人還希望自己的私人旅行社尋找豪華私人別墅——這是家庭旅遊和小型親密團體在疫情後,彼此更多連結的跡象.

 

美國 Ovation Travel 的Andrew Steinberg也補充道,大多數高端客戶都在尋找別墅產品,因為它提供了一個乾淨、私人控制的環境.

 

綠色旅行

 

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調查還發現鼓勵客戶預訂的關鍵包括:疫苗的供應、旅行禁令和邊境限制的取消、健康、達到安全保證和安全標準(特別是在飛行時和住宿的飯店),放鬆的檢疫/自我隔離,以及預訂和取消條款的靈活性,以上這些我們通稱為“綠色旅行“

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此次調查也特別關注COVID-19之後對綠色旅行的加速需求,以及對未來長遠的影響.英國科勒茨旅遊的梅麗莎·羅森評論道,”過去10天,業務真的開始再次增長——HNW客戶(高淨值資產客戶)希望做出快速決策,並選擇熟悉的度假勝地和目的地,而保持彈性當然是關鍵.”

 

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當被問及他們下次休閒旅行的熱門選擇是什麼時,受訪者選擇了海灘放鬆,私人獨棟別墅,自然奇觀,公路旅行,中小型遊輪,文化和獨特的遊覽/體驗。同時,超過20%的人表示傾向於注重可持續性,有意識的旅行與促進健康相關的旅遊行程也作為首選。

 

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根據Meryam Schneider(VP of Marketing & Partnerships at Altiant )的數據,這種"綠色環保"的旅行新願望已經擴展各個角落,從時尚和奢侈品到旅遊,這表明許多人現在在購買時都會考慮這些因素,調查樣本來自英國、美國、法國和中國580多名富裕消費者組成,他們發現了一些關鍵點,特別當旅遊業重新全面展開時,毫無疑問,在英國、法國和美國等進步國家,自COVID-19啟動以來,綠色生活的增長急劇增加,這表示消費者在心態上發生了重大轉變,特別是未來消費可持續性,環保,大自然等“綠色旅遊”的強烈願望.

 

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"ILTM 產品組合每年舉辦一次活動,讓豪華旅行的代理商和供應商聯合起來,建立聯繫與學習的管道,當然還有彼此開展業務.現在,每個 ILTM 活動的目的比以往都更加重要,現在我可以自信地說,在前方的一系列正確環境下,我們將在 ILTM 提供行業所需的活動,"Gilmore 總結道.

 

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The world’s largest portfolio of luxury travel events - ILTM has revealed the results of international research among their global luxury travel agents. Timed to coincide with the ease of lockdown in many parts of the world, the objective was to understand the key drivers and the early trends of how, where and when wealthy consumers plan to start travelling again. 

 

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“The ILTM portfolio hosts the world’s most influential private travel designers, and retail travel agencies every year. We wanted to gauge their views to establish how the world of luxury travel will work for the rest of 2020 – after all, their clients are the ones who hold the answers,” said Alison Gilmore, ILTM Portfolio Director.

 

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From a sample of over 1000 private planners, individuals and agencies across Asia Pacific, Europe, North America, Latin America, Middle East, Russia and Africa, the following trends were some that emerged.

 

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Luxury Travellers are already setting new trends with 59% personal travel advisors saying that their clients are wanting information on luxury automobile travel as their preferred choice for their first holidays shows a trend for domestic luxury travel as a priority in the early stages of the return to leisure trips.

 

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Brittney Magner of Royal Travel & Tours in the US commented: “My clients are in contact constantly to ask what is open and what is safe - they are keen to go where and when they can as soon as possible. As the luxury travel market rebuilds outside the US, many of my clients are flying domestically, but also driving to explore our own country in the most affluent way.

 

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Gilmore added: “These first trips will be closer to home as families start to come together again, and the research also showed a preference for private villas too.  Shorter trips were also preferred meaning there could be more of them as the opportunity to “catch up” occurs.

 

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Melissa Rotson of Colletts Travel, UK commented: “In the last 10 days, business has really started to grow again - HNW clients are wanting to make fast decisions and are choosing familiar resorts and destinations although flexibility is of course key.”

 

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When asked what their top choices would be for their next leisure trips, respondents chose

Beach Escapes, Family Travel, Private Villas, Natural Wonders, Road Trips, Cruises, Cultural & Unique Excursions/experiences. At the same time over 20% showed preferences to focus on sustainability, and conscious travel with health and wellness related travel itineraries also featuring as a first choice.

 

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And Andrew Steinberg of Ovation Travel also in the US added: “Most high-end clients are looking for villa product as it provides a clean, private controlled environment.

 

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The survey also outlined how agents believe the keys to encourage client bookings are: the availability of a vaccine, the lifting of travel bans and borders opening, health, security and safety standards (both in flight and at hotels) the relaxation of quarantine/self-isolating, and the flexibility of booking and cancellation terms.

 

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“This unprecedented covid-19 crisis led to equally unprecedented responses including some key demographic shifts, one of which being the acceleration and adoption of green travel.”said by ILTM’s new resident consumer analyst, Meryam Schneider of Altiant.

 

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Based on our data, this new desire to ‘go green’ has extended to all corners of luxury consumerism, from fashion and luxury goods to travel, suggesting that many people will now take these factors into consideration when purchasing,

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And of course, with this new world awareness brings the reaffirmed need for travel experts, able to advise people who are now much more concerned with sustainable options and quality experiences. All this provides the travel community with a clear direction on what post-COVID-19 clients will be looking for when they eventually return to travelling and holds great promise for the industry’s future.

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“The ILTM portfolio holds its events annually to put agents and suppliers of luxury travel together to connect, network, learn and of course do business with each other.  Now more than ever the purpose of every ILTM event is to create that connection and I can now confidently say that, with the right set of circumstances ahead of us, we Cannes(!) and will deliver the event that the industry needs this December at ILTM,” concluded Gilmore.

 

責任編輯:Jacky Yang(Taipei)

Editor-in-Chief:Jacky Yang (TW)

Managing Editor:Cathy Chao(TW)

Editor : :Gong kin Yang (TW)

Senior Reporter:Gabbana(TW)

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